We are an ad tech company who grew out of the data services arm of a digital marketing agency in Australia. The idea of Customer Journey platform came from client's demand came from two areas.  The need for clearer accountability on marketing ROI.  Secondly, the demand for solid data called for smarter marketing strategy and in programmatic advertising decisions.  The Customer Journey platform was the result of proven in-house technology that can be applied and benefit for both clients and digital agencies. Data has always been at the heart our business.  We are now one of a select few companies that is helping clients to build their first party data.