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The specialists in Marketing Data Analytics.

We are the home of customer journey analytics, showing you how to get more customers, drive more revenue and market more efffectively.

Know your customers at every step of the journey

So that you can​

  1. Improve Customer Experience: Understanding the customer journey helps identify pain points and personalize interactions, enhancing overall satisfaction.

  2. Optimize Marketing and Engagement: Mapping the journey allows tailored marketing strategies, boosting engagement and conversion rates.

  3. Increase Loyalty and Competitive Edge: Anticipating and meeting customer needs fosters loyalty, while data-driven insights offer a competitive advantage through personalized experiences and targeted efforts.

Unlocking Value for You: Our Distinct Benefits

Discover the power of our secret sauce—a unique blend of innovative software, marketing expertise, and extensive IT resourcing experience.

We take care of the heavy lifting, seamlessly integrating systems and leveraging our marketing know-how to generate valuable insights.

Say goodbye to the overload of software, dashboards, and reports. What you truly need is us.

Embark on your growth journey by selecting from our range of customer journey templates. Let's unlock your potential together.

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Organic Conversions

Unlock increased traffic, sales, and sign-ups through organic channels. We provide insights into customer searches and consumed content that drive product sales. Utilize this information to craft compelling content, optimize the path to purchase, and execute targeted PPC campaigns.

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Ecommerce Insights

Enhance your marketing spend efficiency through customer journey attribution. We unveil the customer's path to purchase and highlight campaigns driving specific product checkouts. Utilize this information to refine your sales funnel, set campaign budgets, and manage your channel mix for a more balanced approach.

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Offline Conversions

Maximize the impact of your digital marketing budget on in-store sales. We reveal the cause & effect between digital marketing expenditure and in-store sales. Leverage this information for strategic category promotions, personalized creatives, and precise campaign targeting.


Customer LTV Analysis

Boost the frequency and recency of purchases while elevating overall customer profitability. We identify profitable customer segments, assess churn risks, and pinpoint opportunities for increased repurchasing. Integrate this data into your EDM system to foster continued growth and stronger relationships with your customers.


PMax Insights

Gain transparency and insights into Performance Max campaigns to enhance your marketing ROI. We illustrate how Google allocates your budget across channels, product groups, and audience targeting, empowering you to optimize your Performance Max campaigns.

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Customer Purchase Journey

Drive more repurchases of profitable products with insights into customers' product purchase journeys. Understand their progression from initial purchases to more profitable reorders. Utilize this information to tailor the best offers and determine optimal promotional timing for increased customer retention and revenue.

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Our in-depth analysis delves into your business, assesses your competitors, and benchmarks your marketing performance. Let's work together to unlock the full potential of your business.

Got Further Questions?

Leave your contact details, and let's explore how our tailored solutions can drive success for you. Take the first step towards optimized strategies and impactful results. We look forward to connecting with you!

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Our Happy Clients

"1PD is actually giving me real information. I love the insights from 1PD's customer journey. We found that it's extremely important to get the channel mix right, so knowing where traffic was from and how impacted other channels allowed us to invest more heavily in the right ads channels."

Charlie Wood, Co-founder, Vitadrop

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