Paid media & campaigns
Measure your paid campaign performance.
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This section of the dashboard provides insights into the effectiveness of paid channels and campaigns, helping users evaluate.
How to Use:
1. Search Campaigns: This chart shows the top-performing search campaigns in the sales journey. It helps you evaluate which search ads are delivering the most traffic and optimize your bids and keywords for higher impact.
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2. Social Campaigns: Social media's role in the customer journey is highlighted here. Identifying which social campaigns bring in the most leads can guide budget allocation and campaign focus on the most effective platforms or audiences.
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3. Video and Email Campaigns: These sections track video and email performance within the journey. By analyzing their contribution to the overall marketing funnel, you can make informed decisions on whether to scale or adjust these campaign types.
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4. Channel Mix & Revenue Contribution: This table gives an overview of the various channels' contributions to the total lead count and their potential revenue impact. Although revenue is currently zero, understanding channel performance helps adjust strategies to optimize sales outcomes.
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Higher marketing ROI ?
You can use this insight to improve your paid advertising, content or SEO campaigns. Book [here] a free session with us for a marketing campaign audit.