Customer journey map
Your customers' path to conversion.
This dashboard provides a visual representation of your customer's journeys, linking their activities on search, paid media channels, referrer sites, your contents & pages, check-out, and conversions.
This allows you to understand how they interact with your website, content, or campaigns so that you can identify opportunities for improvement.
.
Key Elements:
-
Journey Map: A visual representation of the typical steps customers take from initial contact to conversion or abandonment.
-
Metrics: Key performance indicators such as total visitors, conversions, conversion rate, total sales, journey count, journey minutes, and average steps.
-
Media Journey: Breakdown of the media channels used by customers throughout their journeys.
How to Use:
-
Identify Key Stages: Analyze the journey map to identify the most important stages in your customers' journey.
-
Evaluate Drop-Off Points: Identify points where customers are likely to abandon the journey and investigate the reasons for this.
-
Optimize Conversion Funnels: Make improvements to the journey to increase conversions at key stages.
-
Analyze Media Usage: Understand the role of different media channels in the customer journey and optimize your marketing efforts accordingly.
Actionable Insights:
-
Improve User Experience: Enhance the user experience at key stages of the journey to reduce drop-offs and increase conversions.
-
Optimize Content: Create more engaging and relevant content to guide customers through the journey.
-
Personalize Experiences: Use data to personalize the customer journey and deliver tailored experiences.
-
Evaluate Marketing Channels: Assess the effectiveness of different media channels in driving customer journeys and allocate your budget accordingly.
By effectively using this dashboard, you can gain valuable insights into your customers' journeys and make data-driven decisions to improve conversion rates and overall customer satisfaction.
Insights to sales
Turn your customers' journey insight into an actionable plan. Book a free review session with our marketing strategist [here]